While strolling through the NY International Toy Fair today, I noticed a booth that looked very similar to Kid O in the city. Upon a closer look, I realized that it was in fact the store that I was thinking of and to my pleasant surprise, discovered that they are making a child's product line. All the products are made from 100% sustainable grown woods and all paper and packaging are produced from 100% recycled materials. The range of products include puzzles and building blocks. Look for the new website May 2008.