Last night, I was asked to participate in a brainstorm/salon to think of creative ways for a shoe company to enter the kids shoe market and increase awareness for the brand. Before I go any further, I am posting about them on my own accord. I believe and support their cause. I am posting to create awareness and introduce you to a brand that is doing something good for others. TOMS Shoes business plan is simple - for every shoe you purchase, they send a pair of shoes to a child in need. Since 2006, they have given 10,000 pairs to children in Argentina and 50,000 pairs in South Africa. This year alone, they plan on giving 200,000 pairs of shoes to children in need around the world. Here is a clip of an acutal shoe drop in Argentina back in 2006.
I was introduced to the Tiny TOMS line last night. I love the designs just as much as I love the cause.